Articles
  Big News at 3 Times Square
  A Landmark Installation
  Various Office Buildings
  Multi-Tasking on Fifth Avenue
  A Garden in the Sky
  Good Medicine
  A Tree Grows in Brooklyn
  Clean Water at Last!
  A Church's Dry Tale
  Industrial Complex
  Antique Gallery Gets Old   Fashioned Tank
 
 
Big News at 3 Times Square

     How does and international news and financial services company maintain its dignity surrounded by such neighbors as Bugs Bunny and Mickey Mouse? It partners with one of the oldest and most respected real estate families in New York City, the Rudins. 3 Times is the address of the 855,000-square-foot building 42nd and 43rd Streets on Seventh Avenue.

     Reuter will occupy 506,000-square feet, approximately 60 percent of the building, where it will house a broad spectrum of operations, including a securities trading floor and television studios. Occupancy is expected for spring 2001.
     Financing for the project was in place by 1998 and the previous owner of the site, Prudential Insurance Company, provided both the construction loan and the 20-year long-term financing. Moreover, Prudential has retained the right to place signs on the 42nd Street side of the building.
     Designed by Fox & Fowle Architects, the same firm responsible fro 4 Times Square, the building has energy efficient walls and advanced methods of bringing in interior lighting to conserve energy. The building also includes filters to improve indoor air quality and glass that resists ultra violet rays. Moreover, 3 Times Square has two 7,000-gallon cedar tanks designed and installed by Rosenwach Tack Co., Inc.
     Finally, as required by zoning in the area, there will be ample signage on the building. But on e of the most important signs will not be in neon. Instead it is both a sign of the times and of history because the Rosenwach family of companies is once again installing a water tank high atop a premier building being built by the Rudin family.
A Landmark Installation

     The multimillion-dollar restoration of Lever House began shortly after RFR Holding, L.L.C. signed a 99-year lease on the property. One of the most dramatic aspects of the retrofit is the replacement of the glass curtain wall, for which the building is identified worldwide. Lever House, which was designated a landmark in 1982, was built for soap and detergent manufacturer Lever Brothers in 1952 and was designed by Skidmore, Owings & Merrill. RFR holding's vision for the property is expansive. With the original tenant, Unilever Home and Personal Care, U.S.A (formerly Lever Brothers), occupying only four floors, the new leaseholders announced their plans to spend between $30 million to $40 million for renovations. In early 1999, leasing agent Cushman & Wadefield was already seeking $75 a square foot for the 10,200-square-foot floors.

     In addition to the replacement of the curtain wall, such upgrades as electrical and plumbing and the restoration of public areas are being completed to accommodate a new group of Park Avenue tenants. An integral component of the massive renovation has been the design and installation of an elliptical 19,000-gallon redwood water tank by Rosenwach Tank Co., Inc. to meet the building's sprinkler requirements.
     Before installing the massive tank, however, it had to be carried to the roof. Moreover, the only possible way to implement this task was by rigging the parts and carefully hoisting them up against the glass exterior of the building! Then adding another challenge to the project was completed without any problems and on schedule.
     "We appreciate the extra effort that Rosenwach made on our behalf," says a spokesman for RFR Realty, LLC. "Not only did they use redwood instead of cedar, the retrofit went very well and we were up and running for Monday." Manhattan's first glass box, originally built for a single occupant, is now open to any number of successful tenants-all of whom will benefit from the mammoth, state-of-the-art redwood tank built and installed by Rosenwach Tank Co., Inc.
Various Office Buildings

     Installation of new stainless steel casing, cold water basin, and structural support extensions.

Multi-Tasking on Fifth Avenue

     "For the last 15 years I've managed this building," says Peter Brandt of the 17-unit self-managed condop, where he lives, works, and serves as Vice-President of the Board, "and Herbert Rose is the best contractor I've ever had on site!" When the 11 story building did their Local Law 11 work on its back wall this past year, Herbert Rose, Inc. was chosen to re-point, caulk windows and sills and repair lintels. In addition, the company power-washed the back wall and coated it with a Sonnenborn cementitious coating, providing up to ten years of protection. The Herbert Rose team also had to rip up the bulkhead roof to remove, and then install a new 7500-gallon sprinkler pressure tank supplied by Rosenwach Tank Co., Inc.

Masonry and structural steel repair
Facade restoration at 73 Fifth Ave
     "A crane was used to get the larger parts to and from the roof," says a spokesman from Herbert Rose. The crew "had to be exceptionally careful of the landmark property next door that houses a Buddhist temple with a beautiful, detailed tile roof, and other delicate appointments." "Plans were implemented for the protective system which included complex netting in addition to the usual plastic and other roofing protections." Antontucci & Associates was the engineer of record.
     Mr. Brandt confirms that he is very happy with the completed work the Rosenwach group produced. "Some of the shareholders have mentioned how well-behaved and cooperative all of the workers were," he adds. "They were a happy crew and when you have happy campers, they put in the extra effort." Brandt, a professional photographer, has recorded this effort with these photographs.
New ASME 7,500 gallon pressure tank manufactured by Rosenwach for 73 fifth  
A Garden in the Sky

     Doubleclick is one of one world's foremost providers of Internet advertising solutions. When the firm outgrew its Madison Avenue facility, it moved to what had been Skyrink- a huge ice -skating facility on the tope floors of 450 West 33rd Street. The rink was transformed into office space and the top of the building was converted into a basketball court with an adjacent garden terrace.
     "We provided 72 cured bench pieces and 55 planters for the terrace," says a spokesman for Sitecraft, Inc. the arm of The Rosenwach Group that supplies architectural woodworking furnishings, manufactures and installs decking, planters, benches, trash receptacles, and plans site layouts for parks and roof gardens. Everything was delivered in a short turn-around time, the lucky DoubleClick employees now enjoy the full views of the Hudson River and New Jersey from the basketball court and an amazing panorama of the Empire State Building and midtown Manhattan from the roof garden."
Good Medicine
     Kings County Hospital, a major provider of health care for Brooklyn residents, had a real problem when their two-compartment steel house and standpipe tank needed replacement this past year. The 12,000-gallon tank serves as a main source of water fro the majority of the hospital and is a critical supply for the care of patients and the on going functioning of the entire medical center.
     Enter Rosenwach Tank Co., to perform the job without disturbing the all-important water supply. In addition to the pressure of keeping the water flowing, this job was made even more complicated due to the inaccessibility of the tank. Located on the highest point of a peaked roof, Rosenwach's skilled workers were able to reach the tanks and change the compartments one at a time. The ½ inch carbon steel tanks were then coated with an epoxy tank lining. A tremendous plumbing job also faced Rosenwach as all fire and domestic piping needed to be replaced, as well. 5-inch and 6-inch heavy-duty piping with welded connections were used to complete this facet of the project.
Repiping Tank Installation
Interior reinforcement Epoxy coated finish
     The job was successfully finished without any interruption of services to Kings County Hospital. A spokesman from the hospital referred to Rosenwach as the "King of Tanks."
A Tree Grows in Brooklyn
     " I contacted Herbert Rose, Inc. because the number one thing we are about as designers is doing it right the first time," says designer Kari Katzander of the Brooklyn Heights ground floor garden project she has been working on this year. "I'd heard they were the 'best' through the landscaping grapevine and I can absolutely, 100 percent say that I want another job with them."
Mingo Design, LLC, NY, NY
     At the outset the designer Ms.Katzander faced a monumental challenge. Trees needed pruning, the existing brick wall needed to be reworked, and blue stone slabs in the ground were broken." The owner had seen Katzander's work on a Fisher's Island residence and contacted the designer and co-owner of Mingo Design to restore her Brooklyn garden. "Although the interior of the residence was formal, the sitting area overlooking the garden had a more relaxed feel. The idea was to extend a calm, soothing Zen-like aura to the outdoor property."
     Features of the new landscape include a 2'x7' tiled wall plaque constructed in various shades of red and yellow tile, large red containers for trees, and a solar foundation. Arrow bamboo, ferns, and the East Asian perennials hosta and liriope decorate the premises in clean, Japanese-style lines. "This was not an easy job for any contractor to do," exudes Ms.Katzander. "A designer has a high penchant for detail and the Herbert Rose workers knew exactly how to anticipate my perfectionism. They made sure the out come was fantastic!"
Clean Water at Last!

     The 73-unit co-op had been complaining of "brown water for years," according to the building manager of ABC Realty. "The City kept telling us that the water was result of antiquated piping. City officials also insisted that construction in the neighborhood jarred the pipes and caused residue to flake off into the drinking water."

     The shareholders finally had enough and decided to purchase a water filtration system to clean the water coming in from the street. In addition to the purchase of the water filtration system, the installation included plumbing and electrical work.
     AMR Mechanical, Inc. performed the job in September. "The company was always prompt, responsive and courteous," adds the agent from ABC realty. "Since the installation was performed, we have had no complaints about the water." AMR did a wonderful job. I have only the nicest things to say about them and all of the Rosenwach companies."
A Church's Dry Tale

     Stopping a leak can sometimes unplug an interesting story, as the building restoration experts at Herbert Rose, Inc. recently found. The Lafayette Avenue Presbyterian Church, located at 85 Oxford Street in the Fort Greene area of Brooklyn, has been suffering from water damage both inside and outside the cut-ashlar brownstone church, which was built between 1860-1862. Leaking has caused substantial damage to the church's numerous Tiffany windows, interior plaster and the original slate roof. "The first phase of restoring the church," says architect Lawrence Toby of Walter Sedovic Architects, "is to rectify the water damage." The restoration of a wood cornice, and sandstone patching have been under the direction of Herbert Rose's Jay Petrie.

Rendering: Walter Sedovic Architects
     The Lafayette Avenue Presbyterian Church serves as a "main cultural venue and community center for this part of Brooklyn," says its pastor, David Dyson. The history of the church, situated in a Historic Landmark District, overflows with both a political and artistic genesis.
     The original pastor, Dr. Theodore L. Cuyler, a renowned preacher, was active in political sparring with Abraham Lincoln over the Emancipation Proclamation. Both the draft and political to that document were worked on in what is currently the pastor's office. The church was an emergency stop on the Underground Railroad and, on at least two occasions, families were hidden in the heating tunnel, which is a "rare, intact underground site," according to Pastor Dyson. During the 19th century, Charles Dickens, P.T. Barnum, and Mark Twain gave lectures at the church. 21st century offerings at the house of worship include jazz, gospel and chamber music concerts and community and political meetings for both congregants and the North Brooklyn community.
     With such a rich past and present and a "progressive and active congregation," says Pastor Dyson, "a major capital campaign is underway." "Once the water damage is rectified," states Toby, "we will bring back the original design of the church."
Industrial Complex

     Atlas Terminal is a 45-building, 1,00,00 square foot industrial, commercial, and retail park covering 25 acres in Glendale Queens. A water tower rising 100 feet in the air holds 50,000 gallons of water and supplements the city in feeding the entire sprinkler system for the complex. The lower 33 feet of the three-foot diameter pipe of the tower was in disrepair and replacement of the section was required. Rosenwach Tank Co,. Inc. Was called in to make the necessary repairs.

     "This was a very difficult job," states George Rozansky, vice-president of Industrial Properties for Atco Property and Management, the owner and operator of the complex. "The upper two-thirds of the stem of the tank had to be secured and immobilized, while the bottom third was cut and replaced. The tank was then filled and tested for leaks." According to Mr.Rozansky, the job took about six weeks to complete and "went smoothly because Rosenwach cooperated with my crew and made an easy job of it."
Antique Gallery Gets Old Fashioned Tank

     Eight floors of the 18th and 19th century antiques displayed in period pine-paneled Georgian rooms is what greeted the Rosenwach Tank Co., Inc. as it set out to replace Kentshire Galleries' 5,000 gallon house and standpipe tank this summer. The project was successfully completed in the family-owned and managed gallery, which occupies the entire landmark-protected building at 37 East 12th Street. The building's decorative features are extensive and include "Italianate arcades and elaborately fitted details," According to one of its co-owners, Federic Imberman.

     Imberman and his partner, Robert Israel, have amassed an amazing collection of furniture, paintings, porcelains and accessories. "Kentshire Galleries," says Mr.Imberman, "does business with the world's leading interior designers, architects, museums and private collectors." Among Kentshire's regular clients are Oscar de la Renta, Bill Blass, Ralph Lauren, Barbra Streisand, and the royal families of Moracco and Saudi Arabia.
     Brothers-in-law Imberman and Israel continue the business started by Imberman's father in 1940. "The firm had a modest beginning as the United States Silver Company of 47th Street and moved to its present location "about 25 years ago," remembers Mr. Imberman. In 1986, the business expanded to the first and seventh floors of Bergdorf Goodman, where Marcie Imberman and Ellen Israel, wives of the principals of Kentshire Galleries, Ltd. And sisters-in-law "to boot," house a collection of antique and estate jewelry and antique gift items.
 
 
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